Why NBC could be a perfect fit for the NBABarring a major upset, ESPN and WBD will continue to broadcast NBA games. The network used to broadcast NBA games nationally starting in 1954, and Comcast still shows games on its regional-sports networks in five markets. Comcast-subsidiary Sky Sports also aired NBA games in the United Kingdom for four years starting in 2019. Moffett, the media analyst and MoffettNathanson cofounder, told BI he sees NBC entering the bidding war for NBA media rights if only to assist its streamer. Unlike ESPN and TNT, NBC doesn't necessarily need NBA games.

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Persons: it's, supercharge Peacock, Peacock, Craig Moffett, Nielsen, That's, Will, Moffett, Joseph Bonner, WBD's, Bonner Organizations: NBA, ESPN, Warner Bros, TNT, Business, Apple, Netflix, NBC, Comcast, WBD, Diamond Sports, NFL, Premier League, Sky Sports, Moffett, BI, Argus Research, Disney, Fox, Google Locations: United Kingdom